OUR STORY

Street Simplified was founded in 2016 with a mission to eliminate traffic crashes worldwide. Our team has grown from three Caltech/JPL/UCLA engineers working out of my garage to 17 team members across four states and four countries.

The idea behind Street came late one night on a trip home from Caltech. Pulling up to a red light just a block off campus, I wondered, why do I have to wait when no one else is there? What if we could use cameras and computer vision to detect vehicles on approach and give them a green light before they reach the signal? That idea inspired the company’s founding and our initial development.

In 2019, just a month after we got married, my wife Zeleen was hit in a crash that no one bothered to report. She couldn’t walk without pain for nearly a year and still suffers from the event. My perspective and the focus of our team shifted to helping agencies save lives and provided the impetus for our current safety analytics offering.

Everyone on our team is passionate about saving lives, and many of us have lost a loved one in a crash. We believe one crash is too many. We believe in solving problems before rather than after someone dies. We believe that achieving zero crashes is possible, and we are making it happen. If you are interested in learning more about our work, please contact us below.